Think of your ideal clients. The people in your niche. Your target market. Now think of all the people who fit into that group. There are likely a lot of them. But here’s the bad news: 97% of your ideal clients are NOT looking for your product, program or service right now. Currently only 3% of your ideal clients are actively looking for your solution right now. This group is googling it at 3 am. They are super, actively looking for a solution to their problems and everyone is marketing to and fighting over this 3%.
It’s not that marketing to this group doesn’t work, It does. It reaches out and works on that 3% of the clients that are looking for what you have right now. But this message is ignored by everyone else. This means your marketing might be being totally ignored by 97% of your target market.
Of the 97%, 7% are open to your product, program or service. They’ve heard about the kind of thing you do. They’re genuinely curious about it. The next 30% are aware for future. They know they need you or someone like you – but it’s sometime down the road. They tell themselves, “I’ll need a new car when we have kids.” But that time hasn’t come yet. Or they think, “When this crunch time at work is over I’m going to get back into yoga.” Or, “When I stop traveling I’m going to think about buying a house.” The next 30% are totally unconscious. When you meet them it’s clear that they have a problem you can help them solve – but they have NO awareness they need it. And, then there is the 30% that are just a ‘NO!’. They’re just closed to it. Maybe it’s because they live too far away, they’ll never be able to afford it or they’ve already hired someone else.
So that means 67% of these people could be your future clients but are not really being marketed to. They’re being ignored by everyone.
The way you market to the 67% who are open, aware or unconscious is very, very different than the way you market to people who are ready to buy. It’s a bit of a slower turn around. More trust building.
We help you to reach the 67%.
The Bottom Line: your marketing must start building a relationship with people well before they’re at a place where they are ready or wanting to buy (from you or anybody). If you can begin the process building trust now – when the time comes for them to spend their time and money with someone, you have a decisive advantage.
At Connexecute we work with businesses and salespeople in Marketing and Business Development. We help to define your business and marketing plans and then automate your lead generation to increase sales. Connexecute is a one stop shop to plan and develop your strategy, create your marketing materials and then automate delivery so you can focus on sales.
At Connexecute we specialize in strategy and marketing that reaches and teaches your potential customers to depend on you for valuable information and see why you are the best choice to work with when they are ready to buy.
We offer Done For You and Do It Yourself Systems.
We are your marketing department.
We work along side you without the overhead of hiring an in house team. We start by connecting the dots. We ask you specific questions to spot your immediate income opportunities and collaborate with you on your ideas and find out where you want to take your business.
Our systems will help you grow your business, grow your leads and grow your revenue.
As an owner operator of a business you wear many hats. We work with you figure out how we can automate workflow and tasks while also consistently prospecting. We’ve all heard the saying, “If you fail to plan, you plan to fail” — it’s one thing to know where you want to go, it’s another to get there. We can help you get there.
We take the nagging projects off your plate. Not enough time in the day? Hand it over to us. We can move you forward.
We are a one stop shop for Revenue Driven Marketing Solutions. We help set up automation for your prospecting and time draining tasks. We project manage and get the job done for you so you can focus on the important stuff. Your customers.
If you are curious about how to have a distinct advantage over all your competition, set up a free 30 minute strategy call.
WHY? Here’s what a few of our clients are saying
“Connexecute brings strategic and growth ideals to your business. They have integrity and will assist with your business challenges. They are experienced, honest and professional. If you want to grow your business, I would recommend, Connexecute. They are fantastic to work with!” — Jean Link, At Home Title
It is a pleasure to work with a professional such as Alyssa, her ability to listen, gather information and then develop a solution with the desired impact and effectiveness sets a new standard for consultants. Cal Munkvold, Lifecycle Technologies
“Remember when you had that moment in business when you were looking for a resource to partner with you? I had that moment recently….I suggest you look no further than Connexecute and the vast resources behind them! I called upon them in need of small business marketing assistance and they were there for me. They delivered a great work product in a very timely fashion! I highly recommend Connexecute!” — Kerry Mulcrone, Kerry & Co | A New Homes Sales and Consulting Company
“Alyssa has the unique skill to bring together both strategy and implementation. What I love about working with Connexecute is that I not only get great ideas, they have the tools to help me take my business to the next level. I now have an integrated marketing platform that allows me to put my marketing campaigns on auto-pilot. And I have stepped up my website with professionally produced videos for my home page, landing page and a video series. Alyssa moves at a fast pace which I really appreciate!” Liz Uram, The Coach & Mentor Group
“Working with Connexecute has been tremendously beneficial to me and my business. Our sessions are always so productive and I leave feeling a sense of great accomplishment — inspired and motivated to stay focused and get things done! Teri’s support and encouragement have definitely contributed to my growth both personally and professionally. I feel incredibly grateful to be connected with her team!” –
Beth McBurney, Forward Focus Living
“I have not been this focused and super charged for success, since my Mom died 3 years ago. I have been struggling to mend my broken heart ever since – Our strategy session was priceless and I have gotten more done this past week than I have in 3 years! You ladies have “the gift” of focus, inspiration, and confidence, I can now lead with as well.” — Sheila Galligan, Go Big Global